LO2: Roles and responsibilites

Gant Chart

Unit 20 – Lo1 Feedback

   I need to develop the analysis of my campaigns to get a merit grade

Starter Task

NRS stands for National Readership Survey and they gather information from magazines about their audiences

BARB stands for broadcasters audience research board, they collect viewing figures from television programs etc.

1. 217 age range for pick me up magazine, this is 1.2%
2. All about soap receives a total of 293,000 
3. Heat magazine is a gossip magazine, fashion, tv and sport but mostly gossip about celebrities so the demographics of this is more people of a C2DE  read the magazine as its cheap at £1.65 and doesn't contain much information what educates the reader. It also has a higher number of 15-34 yr old read it at 371,000  compared to 215000 over 35 because the younger generation are more interested in celebrity gossip.

1. The most popular genre in October 2016 was entertainment
2. Current affairs received 4.88% share of audience
3. Wentworth Prison was the most popular program on channel 5 in July

Legal and Ethical Issues

Legal issues are things enforced by the law- these need to be abided by
Ethical issues are saying in the guidelines in terms of mortality

ASA cover advertising across tv and print

The consumer protection from unfair trading regulations mean you can't mislead your consumers by:

• including fallen or deceptive messages
• leaving out important info
• using aggressive sales techniques

1. Moneysupermarket.com Ltd 

1,513 complaints – Not upheld

A TV and internet ad featured a man walking down a street and dancing whilst wearing denim shorts and high heeled shoes.  We received complaints that the ad was offensive.  Many complainants thought this was due to the man’s clothing and dance moves and because they believed the content was overtly sexual.  While acknowledging that some viewers might have found the ad distasteful, we did not judge the ad to be offensive and in breach of the Code.

The Paddy power advert is controversial because viewers thought they were promoting animal cruelty. It shows a blind football team kicking a cat wth a bell on instead of the ball.

It had 450 complaints. They said the ad was harmful as it might encourage cruelty to animals and that is was offensive to blind people. In our investigation in 2010, we judged the ad had not broken the rules. We noted the ad didn’t show any of the footballers making direct contact with the cat and the animal was shown unharmed at the end of the ad

Our advert could cause offend because off animal rights, people who care about animals would be offered as the leather is from one. So don't use any animals on the advert 

Model can't look visually ill too fat/thin etc 

We might find issues about the price of the real leather bag company because 

Gaining TA feedback

- Focus groups
- Online survey

Focus group of other students in college ask them whether they like the product, so we will ask them to come at a certain time and set out the bag to see if they like or dislike the bag. Its important to get feedback from our target audience because we need to know that they would buy the product.

We will do a survey on survey monkey to get feedback without handing out paper questionnaires as they could get lost or might not end up doing.

Account for survey monkey- TVLBC
passoword- evieshaunajessmonique