Ethical issues are saying in the guidelines in terms of mortality
ASA cover advertising across tv and print
The consumer protection from unfair trading regulations mean you can't mislead your consumers by:
- including fallen or deceptive messages
- leaving out important info
- using aggressive sales techniques
1. Moneysupermarket.com Ltd
1,513 complaints – Not upheld
A TV and internet ad featured a man walking down a street and dancing whilst wearing denim shorts and high heeled shoes. We received complaints that the ad was offensive. Many complainants thought this was due to the man’s clothing and dance moves and because they believed the content was overtly sexual. While acknowledging that some viewers might have found the ad distasteful, we did not judge the ad to be offensive and in breach of the Code.
The Paddy power advert is controversial because viewers thought they were promoting animal cruelty. It shows a blind football team kicking a cat wth a bell on instead of the ball.
It had 450 complaints. They said the ad was harmful as it might encourage cruelty to animals and that is was offensive to blind people. In our investigation in 2010, we judged the ad had not broken the rules. We noted the ad didn’t show any of the footballers making direct contact with the cat and the animal was shown unharmed at the end of the ad
Our advert could cause offend because off animal rights, people who care about animals would be offered as the leather is from one. So don't use any animals on the advert
Model can't look visually ill too fat/thin etc
We might find issues about the price of the real leather bag company because
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