Whilst producing our advertising material it was important
to us that we paid much attention to legal and ethical issues to stay within
the guidelines of OFCOM and ASA, our advertisement offers a representation of
both genders as we used both male and female models throughout the production
of our stop motion this shows that the Vintage leather bag company have products
for both male and females. The advertising standards authority have codes of
practice which cover the misleading of your target audience for this reason we
made sure that the products were represented fairly these are genuine products
from the vintage leather bag company
We used the likeness of two people in our advertisement
however we have adhered to legal laws by making sure that any person featured
in the film signed a release and consent form this complies with the ASA standards
on privacy. Throughout the production of The Vintage Leather Bag Company we applied the legal rules as we got loyalty free music in our stop motion video therefore we won't get copyrighted as we could download the music without the permission of the maker. The broadcast code states that it is important not to feature
restricted materials in our advertisements without specific guidelines therefore
we have insured that there are non-present
We have made for to cover a variety of ethnicities in the production
of our advertisements to provide a fair representations of the brand should we
have not done this our advertisement could have been seen as discriminatory.
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