NRS group

A. Upper class- Mercedes c63 2016, looks sleek so upper middle class like it to go to meetings in it. They like to show off what disposable income they have so spend it on cars like this and Bentleys. Income £47,000 and some highbrow taste in music.

B. Assistant managers usually earn £17,782 per year, have a big house and a nice car but don't earn as much as the upper class.

C1. 

Ad Campaigns

Lynx is aimed at specifically teenage boys, the techniques it uses to attract women is having loads of half naked women in their bikinis running around on a beach after the boy with the 'lynx effect' on, This connects with the audience because the typical teenage boy will think that Lynx are giving off the idea that buying this product will make loads of girls be coming after you because you smell so nice.

https://youtu.be/9G7Qex-0j_A

The Hugo Boss advert is also aimed at men and uses an attractive Hollywood actor Theo James as the role model in this advert. The techniques it uses to attract men is having a pretty female coming on to him as he sprays the new Hugo Boss evocative amber juice. The connotation that its making is that buying this will make women love you and fall for you instantly so it connects with the audience and makes men want to buy it.

https://youtu.be/k49OZK4OohQ

More Key Terms

Ideal Self: Perception of how one should behave based on certain personal standards, the person you aspire to be.


Intertextuality: The relationship between texts, especially literal ones. Referring of another text within your text (Simpsons, Family guy)


Pastiche: An artistic work in a style that imitates that of another work, artist, or period. This is unlike parody which mocks rather than imitates in a celebratory way 


Endorsement: When a company ask a person with a big following to say good things about there product


Calls to Action: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".

Nike creating profit

Nike create profit from their advertisements as they get famous people to be in their ads so if someone sees the famous person in it then the customer will most likely want to buy it,  to look like them or get inspiration from the celebrity

The core message of the campaign is to make customers buy their products and watch their ads relating and promoting the product so customers are more educated on it and can tell there friends about it. The Find your greatness ad below could be inspiring for your teenagers getting across a message to say if you get nike you will automatically become into fitness and start exercising because we know in the picture below that the boy is overweight but could be saying since he bought nike clothing he's immediately started to try and get into the right shape. Also the other ad below is an advert showing a picture of Ronaldo and when he scores a goal it only lasts a second but everyone will remember it in history this is a good footballer to it in the ad for nike as nearly everyone should know who he is and if its a really famous celebrity promoting their product more people will wanna buy it.

Key Terms

KEY TERMS

• Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning

• Denotation- The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

• Demographic- Relating to the structure of populations

• Iconography- The visual images and symbols used in a work or art or the study or interpretation of these

• Branding- The process involved in creating a unique name and imagine for a product in the consumers mind