Key Terms

KEY TERMS

• Connotation- An idea or feeling which a word invokes for a person in addition to its literal or primary meaning

• Denotation- The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

• Demographic- Relating to the structure of populations

• Iconography- The visual images and symbols used in a work or art or the study or interpretation of these

• Branding- The process involved in creating a unique name and imagine for a product in the consumers mind