Ideal Self: Perception of how one should behave based on certain personal standards, the person you aspire to be.
Intertextuality: The relationship between texts, especially literal ones. Referring of another text within your text (Simpsons, Family guy)
Pastiche: An artistic work in a style that imitates that of another work, artist, or period. This is unlike parody which mocks rather than imitates in a celebratory way
Endorsement: When a company ask a person with a big following to say good things about there product
Calls to Action: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
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