Ad Campaigns

Lynx is aimed at specifically teenage boys, the techniques it uses to attract women is having loads of half naked women in their bikinis running around on a beach after the boy with the 'lynx effect' on, This connects with the audience because the typical teenage boy will think that Lynx are giving off the idea that buying this product will make loads of girls be coming after you because you smell so nice.

https://youtu.be/9G7Qex-0j_A

The Hugo Boss advert is also aimed at men and uses an attractive Hollywood actor Theo James as the role model in this advert. The techniques it uses to attract men is having a pretty female coming on to him as he sprays the new Hugo Boss evocative amber juice. The connotation that its making is that buying this will make women love you and fall for you instantly so it connects with the audience and makes men want to buy it.

https://youtu.be/k49OZK4OohQ