Cadbury Chocolate Campaign

Cadbury ad

The cadbury chocolate ad campaign features a real itchy grizzly bear out in the wild, quelling a hard-to-reach scratch on the bark of a tree to the soundtrack of 'That's the Way I Like It', communicating with the feeling of joy when you first open a bar of cadburys after a long day. It first launched on Saturday 2 April, the new global campaign will comprise three 30-second ads that will be rolled out over the next few months. Over the same weekend at Westfield shopping centre Cadbury invited shoppers to remove their shoes and walk on a sea of bubble wrap while eating a bar of cadburys to show the idea of the treat is blissful. The new slogan for Cadburys was then set at "Tastes like this feels" It would have cost a lot for Cadbury to use that soundtrack too as its a very famous songs and although its quite a simple ad they had to find the right clip off youtube and music to fit the cadbury meaning of their ads.

The target audience for Cadburys is usually the younger generation and from this advert it is as its quite humorous and cute to younger people. Usually every MRS group but mostly from E to B. They key message of the campaign is for customers to buy cadburys chocolate and taste how it feels, as they changed the recipe for creme eggs last year they lost £6 million so they knew that taste matters a lot to their customers. OFCOM must regulate the authority to broadcast this on Television as it may be offensive or not appropriate for younger audiences

Stop the rot campaign

Stop the rot was a new campaign for 2015 to try and stop smoking with the key moto saying "every cigarette rots you from the inside out " and an image of a cigarette with guts pouring out of the filter instead of tobacco.
The target audience is for people who smoke and also non smokers to try and persuade people they know to stop smoking. Its for all ages but usually its older people who smoke as they can buy cigarettes, its also aimed at both genders. The lifestyles for stop the rot campaign are all different too for a smoker because some might not smoke many cigarettes but others would have a  pack a day so they all have different lifestyles. The key message of the campaign is to try and stop people smoking because it slowly kills you and although people tend to realise they don't listen to just the 'smoking kills' sign on a cigarette packet but when theres a proper campaign they are more likely to stop as it also shows visual images of what smokers have said about stopping before its too late. The methods used to engage the audience with the campaign is the image of the cigarette as it can show emotion for the audience.The legal issues needed to be considered before putting this advert into the outside world is ASA as it needs to regulate the advert to check if its appropriate to be posted online as it could be traumatic for some people.

Legal Bodies

OFCOM- The Office of Communications is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom.
Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors.

BBFC- The British Board of Film Classification is a non-governmental organisation, founded by the film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works (such as television programmes, trailers, adverts, public Information/campaigning films etc.)

ASA-The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the UK. Its role is to regulate the content of advertisements, sales promotions and direct marketing in the UK by investigating complaints made about ads, sales promotions or direct marketing

Coca Cola advert 2016

https://www.youtube.com/watch?v=Jq-QOxaZEcI

The coca cola advert was aired on tv on the 9th of May 2016 for the euros. On the bottles/cans it is offering 504 prizes of four tickets to the tournament to lucky winners, so it helps promote coca cola and the euros the slogan was "Taste the feeling". French football manager and former player Arsène Wenger, who also holds the title as longest-serving manager of Arsenal Football Club, takes on a new responsibility as part of our UEFA EURO 2016™ campaign. As he was Coca-Cola’s expert voice throughout the euros. The euros coca cola advert campaign is targeted at usually teenagers as they are the ones who drink sugary drinks like coca cola, defined for both genders but more  males as its for the euros and males are usually stereotyped to play football. Its targeted as E,D,C2 and C1 groups in the NRS social group but could be targeted at all groups.    

The key messages of the campaign is to buy coca cola as its promoting the euros. Methods used to engage the audience is a competition saying that you could win tickets to the euros if you buy a bottle so it makes the customer want to buy it even more. The euros is used to enforce the message of the campaign because if footballers are drinking it then so should everyone else because you're drinking the same drink as some very famous footballers so could make you feel like you're part of the euros and taste the feeling.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

The timing of the coca cola advert was around May and June time when the euros were going on, the target audience could access the message from social media, youtube trailers and ads on Tv. I think that coca colas choice of media enforces the key message of the campaign because its on every social media page and Tv's so everyone in their target audience would see the campaign unless they didn't have social media or a Tv but they would still see bottles of coca cola in shops so would then have recognition of the campaign. The legal and ethical issues needed to be considered before putting this campaign to the outside world is ASA as they need to regulate every advertisement/marketing promotions put out there.