Coca Cola advert 2016

https://www.youtube.com/watch?v=Jq-QOxaZEcI

The coca cola advert was aired on tv on the 9th of May 2016 for the euros. On the bottles/cans it is offering 504 prizes of four tickets to the tournament to lucky winners, so it helps promote coca cola and the euros the slogan was "Taste the feeling". French football manager and former player Arsène Wenger, who also holds the title as longest-serving manager of Arsenal Football Club, takes on a new responsibility as part of our UEFA EURO 2016™ campaign. As he was Coca-Cola’s expert voice throughout the euros. The euros coca cola advert campaign is targeted at usually teenagers as they are the ones who drink sugary drinks like coca cola, defined for both genders but more  males as its for the euros and males are usually stereotyped to play football. Its targeted as E,D,C2 and C1 groups in the NRS social group but could be targeted at all groups.    

The key messages of the campaign is to buy coca cola as its promoting the euros. Methods used to engage the audience is a competition saying that you could win tickets to the euros if you buy a bottle so it makes the customer want to buy it even more. The euros is used to enforce the message of the campaign because if footballers are drinking it then so should everyone else because you're drinking the same drink as some very famous footballers so could make you feel like you're part of the euros and taste the feeling.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         

The timing of the coca cola advert was around May and June time when the euros were going on, the target audience could access the message from social media, youtube trailers and ads on Tv. I think that coca colas choice of media enforces the key message of the campaign because its on every social media page and Tv's so everyone in their target audience would see the campaign unless they didn't have social media or a Tv but they would still see bottles of coca cola in shops so would then have recognition of the campaign. The legal and ethical issues needed to be considered before putting this campaign to the outside world is ASA as they need to regulate every advertisement/marketing promotions put out there.