Cadbury Chocolate Campaign

Cadbury ad

The cadbury chocolate ad campaign features a real itchy grizzly bear out in the wild, quelling a hard-to-reach scratch on the bark of a tree to the soundtrack of 'That's the Way I Like It', communicating with the feeling of joy when you first open a bar of cadburys after a long day. It first launched on Saturday 2 April, the new global campaign will comprise three 30-second ads that will be rolled out over the next few months. Over the same weekend at Westfield shopping centre Cadbury invited shoppers to remove their shoes and walk on a sea of bubble wrap while eating a bar of cadburys to show the idea of the treat is blissful. The new slogan for Cadburys was then set at "Tastes like this feels" It would have cost a lot for Cadbury to use that soundtrack too as its a very famous songs and although its quite a simple ad they had to find the right clip off youtube and music to fit the cadbury meaning of their ads.

The target audience for Cadburys is usually the younger generation and from this advert it is as its quite humorous and cute to younger people. Usually every MRS group but mostly from E to B. They key message of the campaign is for customers to buy cadburys chocolate and taste how it feels, as they changed the recipe for creme eggs last year they lost £6 million so they knew that taste matters a lot to their customers. OFCOM must regulate the authority to broadcast this on Television as it may be offensive or not appropriate for younger audiences