Stop the rot campaign

Stop the rot was a new campaign for 2015 to try and stop smoking with the key moto saying "every cigarette rots you from the inside out " and an image of a cigarette with guts pouring out of the filter instead of tobacco.
The target audience is for people who smoke and also non smokers to try and persuade people they know to stop smoking. Its for all ages but usually its older people who smoke as they can buy cigarettes, its also aimed at both genders. The lifestyles for stop the rot campaign are all different too for a smoker because some might not smoke many cigarettes but others would have a  pack a day so they all have different lifestyles. The key message of the campaign is to try and stop people smoking because it slowly kills you and although people tend to realise they don't listen to just the 'smoking kills' sign on a cigarette packet but when theres a proper campaign they are more likely to stop as it also shows visual images of what smokers have said about stopping before its too late. The methods used to engage the audience with the campaign is the image of the cigarette as it can show emotion for the audience.The legal issues needed to be considered before putting this advert into the outside world is ASA as it needs to regulate the advert to check if its appropriate to be posted online as it could be traumatic for some people.